By |Published On: October 23rd, 2022|Categories: Travel|1 Comment on POP Culture & Gaming events in expo city Dubai|8 min read|

What is E-sports?

E-Sports also referred to as e-sports, e-games, or electronic sports are arranged for competitive video gaming. It mainly includes teams contending against each other in tournaments for a cash reward. Practically, it’s exactly like traditional sports. High-level sportspersons are always competing for the high spots in their sport, or game, of selection. Pop culture and gaming events will be held in 2022.

Why is E-sports so favorite?

Gamers are fond of vying. They would like to be the best. From 1972 when the winner of the first eSports event got a yearly subscription to Rolling Stone magazine, to the current day where award pools raise up to tens of millions of dollars, success is at the heart of what playing video games is all about. E-Sports is also reachable. To play a traditional sport you may be obliged to arrange people into the same physical situation, while with gaming you can play with people from all around the world immediately with an internet connection from the ease of your own home. In pop culture and gaming events in 2022, it is possible to experience a full-fledged competition.

The initial Dubai Esports Festival (DEF) 2022 set to happen from 9 – 20 November 2022 will involve an exhilarating set of live events and activities within two weeks that will collect major gamers, esports thought leaders, and pop culture fans from all over the world. Arranged by the Dubai Festivals and Retail Establishment (DFRE) in cooperation with VSPN – a universal leader in esports activities and events, the Dubai Esports Festival (DEF) 2022 will be the first international recreational pop culture and gaming events to be hosted at the Dubai Exhibition Centre (DEC), Expo City Dubai after the tremendously successful Expo 2020.

Why is E-sports so favorite?

DEF 2022 is arranged to be the most exhilarating esports and gaming event in the Middle East, in alignment with Dubai’s position as a core for creativity. The Festival will consist of two weeks of live events and activities such as the highly predicted PUBG Global Championship 2022, GameExpo, PopconME, Initiate Summit, a live concert, regional tournaments, and a school tournament as well as sales promotions happening across the city displaying the newest games and merchandise. The event will gather the world’s best gamers, developers, innovators, and artists, enabling esports enthusiasts to visit and get involved with universal gaming celebrities and industry leaders.

Muna Al Falasi, Director of Festival Strategy & Planning, DFRE told that we are eagerly waiting to hold a vigorous and interesting event that will enhance the flourishing gaming and esports position in Dubai. The event will bring together gifted and eager gaming people from around the world, enabling gaming communities to link and communicate with the highest-level esports experts and provide a space for the sector to develop and flourish. During the Festival, the series of exciting events will make spaces and platforms for main thought leaders to offer industry updates and motivate all individuals in attendance to participate in this exhilarating sector.”

Mahir Abdulkarim Julfar, Administrative Vice President of Venue Services Management, Dubai World Trade Centre stated that they are so exhilarated to hold the Dubai Esports Festival (DEF) at the very modern Dubai Exhibition Centre (DEC). Dubai has an aspiring insight to create a digitally-enabled future, and we are determined to booting the Emirate’s position as a universal center for events, tourism, and inventiveness by offering unrivaled infrastructure, facilities, and services. Having embraced the world via a series of distinctive events at DEC during Expo 2020, we are eagerly waiting to accept DEF’s competitors and guests from all over the world for this much-foreseen festival.

Sholto Douglas Home, Chief Sales of Expo City Dubai told that Continuing Expo 2020 Dubai’s heritage of influential creativity via cooperation, Expo City Dubai is pioneering in innovative activities, smart solutions, and new technologies, and they are thrilled to hold pop culture and gaming events of this scale and reputation. The unbelievable set-up at Dubai Exhibition Centre will attract local and universal gamers and esports enthusiasts in an exciting event that will display this quickly-growing international phenomenon.”

The Dubai Esports Festival will build a platform for universal gamers, investors, innovators, and international players to participate in an energetic environment during the Festival. The Festival will also be involving a series of lifestyle and pop cultural activities for families and children.

You also Check out “Dubai Travel Guide | What You Should Know Before Traveling

Essential dates and details of events across the festival for gamers

PUBG Global Championship is part of POP Culture & Gaming events

Happening from 1 – 20 November, the PUBG Global Championship (PGC) will set 32 teams from across four regions against each other for a total amount of more than $2 million and the desired PGC Champions title. They will open the doors of the Grand Finals stage to the public from 17th – 20th November at DEC’s North Hall, and the whole exciting tournament will be broadcast over the internet for fans across the world on twitch. tv/pubg_battlegrounds.

events across the festival for gamers

Initiate Summit

Designed for gaming industry experts, developers, and innovators with the aim of improving the esports ecosystem in Dubai and the MENA region, the Initiate Summit is an integral B2B platform happening from 9 – 11 November 2022 with a two-day list of discussions with over 40 industry leaders, top-level networking chances, as well as attractive deep-dive workshops on the third day. The showcase will provide more than 200 participants with insights into the newest universal esports trends, emphasize important investment opportunities as well as act as a center for the region’s gaming ecosystem, universal talent, and sector inventiveness.

The industry meetings will host famous speakers such as Maxime Durand, World-Design Director at Ubisoft Montreal; Rocco Scandizzo, Head of Unreal Engine EMEA at Epic Games; Matthew Pickering, CEO at Power League Gaming (PLG); Sam Mathews, Chief Executive Officer and Founder of Fnatic; John Lacey, Head of MENA at Tencent and Country Manager of Level Infinite; and some others.

expo city Dubai


With four generating 3-D image regions hosting brands, publishers, and gaming professionals, GameExpo is a platform for enthusiasts to be in contact with all things gaming and esports happening on 10 – 13 November. Enthusiasts can watch exhilarating live esports tournaments as well as meet and contend against their gaming heroes at the Dubai Gaming Zone.  A Retro Games zone will provide fans with a nostalgic gust from the past with distinctive and scarce vintage gaming entertainment and casual rivalries and tournaments open to all fans. Fans will be capable of taking pleasure in the newest eccentric indie games as well as having a first look at the newest BETA games from independent gaming developers at The Discovery Zone. A devoted Streamer Hub enables gaming streamers and social media personalities to broadcast over the internet, content, and updates while at the Festival.

POP Culture & Gaming events in expo city Dubai


An appreciation of all elements of exceptional pop culture, from superheroes, comics, gaming, art, movies, TV, anime, and more, PopConME will occur from 10 – 13 November. Providing a diversity of 3-D images and amusing experiences, fans are motivated to put on their popular cosplay outfits, interact with their favorite cosplay celebrities, as well as conduct a complete investigation of Japanese anime culture via live performances, movie showings, workshops, and art. Such famous people as Milly Alcock, Giancarlo Esposito, Kit Harington, Stephan Amell, Ross Marquand, Alex Livinalli, Alec Utgoff, Cara Buono, Katie Cassidy, Ray porter, Ming Chen, Abby Trott, Sean Kanan, Veronica Taylor, David Finch, Mike Grell, Bob Layton, Mami Mozi and some other world-known celebrities attend this event.

A guide to the first PopCon Middle East in Dubai

Regional Tournaments

As part of the festival’s want to authorize and motivate basic esports communities, the MENA region’s best gamers will take the opportunity to fight it out on stage in one of the tournaments.  Gamers of all ages in the region are eligible, players are authorized online on their selected platform and finalists will present live on stage.

School Tournament

Cooperating with a chosen number of Dubai-based schools, the school tournament will be held on 10 November when eligible young gamers in the classroom and finalists compete with each other life on stage during the festival.

Concerts of POP Culture & Gaming events in dubai

Concerts of POP Culture & Gaming events

Another on-stage performance will occur on 19 November before the last day of the festival. More details will be provided closer to the festival and guests can receive the last information concerning it on DEF’s social media pages. DEF 2022 satisfies gamers, families, friends, art and music fans and industry experts, and esports professionals as part of its first edition, with the purpose of unifying and evolving the gaming and esports groups in Dubai and the other parts. Alongside the festival, these communities direct cognizance and comprehension of the value of video games as well as motivate the next generation to regard esports and gaming as a profession.

Since the city is a universal technology and event hub, some active esports institutions, entities, and communities for eager gamers are throughout Dubai. Innovators in the industry can participate within the energetic esports ecosystem which allows creatives and thought leaders to flourish, specifically with the latest declaration of The Dubai Creative Economy Strategy, which intends to assist Dubai-based innovative entrepreneurship.  As well as flourishing the esports community in Dubai and beyond, DEF 2022 will be an essential element of the events and gaming sector in the city and assist the growth of the industry year after year, especially as Dubai secures its position as a universal hub for technology, creativity, entrepreneurship, and events.

One Comment

  1. cristine jons November 7, 2022 at 12:10 pm

    How can i be informed about the latest events and festivals which is take place in Dubai?

Comments are closed.